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Cranfield Report

Cranfield Report

For too long corporations have been unable to extract the fresh insights they need from their transactional data, never mind the increasing deluge of unstructured and externally sourced data. Today, finally, the technologies are commercially available to surmount these challenges.

But these technologies are useless without vision and leadership from the top. At the heart of this challenge lies a new approach to thinking about information and strategy. So we’ve prepared this paper specifically for CEOs because we are convinced that the benefits of Big Data will not be realised unless the CEO takes charge of their organisation’s information strategy.

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