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Press Release

EMC Recognised as Storage Vendor of the Year 2011 at CRN Channel Awards

Company awarded for growth, innovation and investment in the UK channel market

BRENTFORD, UK, November 24, 2011 - 

EMC has been recognised as CRN magazine’s Storage Vendor of the Year 2011 as a result of on-going investment in the UK channel market and for showing continued product innovation. The win reinforces EMC’s leadership in the channel and its commitment to delivering world class products, training and programmes to help drive financial growth for its partners.

The prestigious CRN Channel Awards is the largest UK awards ceremony focused solely on the channel and recognises excellence shown by both vendors and distributors in the last year.

Sara Yirrell, Editor, CRN
“Plenty of vendors were battling for the storage crown this year, but for the judges EMC’s entry stood out above all the others. Its entry was detailed and very relevant to the UK market, with strong evidence of channel growth and investment and value placed on its UK partnerships. Powerful testimonials also backed up the vendor’s entry, and it was awarded the highest points in the category from the judges.”

Nicolas Leblanc, Vice President, EMC EMEA Channels and Midmarket
“We are delighted to have been named Storage Vendor of the Year 2011 by CRN. This is a credit to the partners which we work with. This award highlights not only the investment, but also the importance we have placed in the channel over recent years. ”

In the past year, EMC has launched the EMC DD160 and VNX which is sold 100 per cent through the channel. This was part of a record breaking launch which saw 41 new products from EMC made available. The company also strengthened its Velocity Solution Partner Programme by introducing new training programmes and increasing support for partners. Through this programme along with its Partner Network, EMC is further ensuring that its partners strive for stronger business results.

EMC was presented with this accolade at the awards ceremony held on November 17, 2011 which was attended by over 1,600 channel partners and vendors. The judging panel included a combination of resellers, vendors and industry analysts who reviewed a record breaking amount of entries.

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About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

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